Monday, December 22, 2008
A Gift from Joan Stewart, The Publicity Hound
Joan Stewart, marketing and PR expert, has a website packed with information, as well as a newsletter, called The Publicity Hound. I urge anyone needing information about marketing their work to check out her site and sign up for the newsletter. Whether you're a writer, publisher, visual artist, or what have you, you'll find great advice and expert tips. Plus,a bit of Joan's expert advice has been included in the next Medusa's Muse book, What You Need to Know to Be a Pro: The Start-Up Business Book for Publishers (written by the one and only me, Terena Scott).
Right now, Joan is offering a free download of her top advice for 2008. Follow this link to check it out and download a copy for yourself.
Here's what you'll find in her ebook (from the website):
A fast, inexpensive way to catch the attention of journalists in your community.
A clever way to get onto the morning TV talk shows...most people who are pitching aren't doing this.
A place where you can connect daily with journalists who are looking for sources. And it won't cost you a penny.
What to do when you're tempted to strangle a reporter for wasting your time interviewing you, and then leaving your name out of the story.
A news story that appears several times a year in almost every community and is PERFECT for piggybacking onto.
9 ways to use video to pull more traffic to your website, sell more products, generate publicity, and build word-of-mouth publicity about your product, service, cause or issue.
11 ways to use a paid or unpaid assistant to help with publicity-related tasks.
How to make your local Chamber of Commerce one of your biggest promoters.
A free tool that tells you whether your press release gets a passing grade or a big, fat F.
How to use a popular social networking site to snoop on your competitors legally and ethically
What writers can learn from a beloved dog's obituary.
How to claim the Number 1 spot on Google.
A publicity mistake that most companies make, and it kills their chances of ever getting covered
I've downloaded my copy. Go get yours!