Over and over I have cautioned new, independent publishers and self-publishers not to launch a book if it isn't absolutely, 100% perfect and ready to be shared with the rest of the world. It is better to wait and revise your book then send it out to readers before it's ready.
Today, I had to take my own advice and postpone the release of my book. Why? Because I got the notes back from Jane and saw that my book still needs a lot of work.
When your copy editor returns your manuscript covered with red marked notes and comments, you know it's time to postpone book launch.
When you start reading the manuscript and see places where you should have added more information, or you start rearranging the words in more than one sentence per page, you know it's time to postpone book launch.
When your designer says he can't wait another week and you'd better send the manuscript to him today or there's no way he'll get the interior designed before Nov. 5th, it's time to postpone book launch.
And when you look at the calendar and see that somehow book launch day is only three weeks away and the book isn't even finished, it is definitely time to postpone launching the book.
When I launched Laura Fogg's book, we had a very important reason to launch the book on a specific date; it was the Orientation and Mobility Conference on Nov. 1 and the people at that conference were our target market. So all four of us (Laura, Jane, Rick and I) worked feverishly to make that deadline. But there is no conference date to meet or event to plan for the launch of "What You Need To Know To Be A Pro." So we'll wait. Besides, starting the New Year with a new book about starting a new business sounds like a good date to me.
I have to admit though, I'm getting sick of this project. You know when you've been working on one manuscript for six months and can't stand to even think about it anymore? I'm there. I don't care what it takes to be a pro anymore! I want to focus on the Punk Rock Anthology now (which I love working on!). I'm tired of writing about numbers and licenses and contracts, I want to write about Punk shows and DIY revolutionaries.
Sometimes being a professional, responsible, publisher kind of sucks.